Wheeldon Homes
Open opportunity
Wheeldon is a property developer building quality starter and family homes and commercial units throughout the East Midlands. With strong local competition, the client was looking to build a point of difference in a crowded marketplace.
Open mind
We supported all live sites via the proven channels of press advertising, PR and brochures but added local radio and 48 sheet posters to the mix. A hard working approach from our account team built a rapport with the on-site sales personnel, resulting in more PR opportunities.
We regularly changed creative treatments to avoid the danger of advertising 'wallpaper' and actively sought creative executions that departed from the 'loving couple with Labrador' scenarios so common in this market.
Open doors
The client was delighted with a new portfolio of brochures that sought to echo the individual style of each development. The regularly refreshed advertising and frequent PR helped the client achieve standout in the property pages, whilst on-site surveys proved that strategically placed 48 sheets, and particularly radio, drove footfall to site.